20 Proven Ways to Grow Your Company Page Followers on LinkedIn (+ 1 Bonus Tip)

If you're running a company page on LinkedIn, you already know that follower growth simply does not happen by accident! It takes a deep strategy, absolute consistency, and a few smart moves behind the scenes.

I have has numerous clients ask me about tactics that I use to grow LinkedIn company pages, and it seems like I have weekly conversations where I recommend these ways and more, to clients across industries. To support those conversations and to give insight to others that may need it, I've compiled a list of 20 ways to grow a following through LinkedIn company pages.

The best part? These ideas work even better when your organization has a strong sales team, global colleagues, and a little budget to invest.

Here’s how to grow your company’s follower count the right way.

1. Launch a Follower Campaign with LinkedIn Ads: Use LinkedIn's native “Follow” ad format to get your company page in front of your ideal audience. This is one of the most direct ways to increase followers with paid support, but its guaranteed to work if you target the right audience(s).
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2. Empower Your Sales Team with Post Templates: Give sales reps ready-to-use LinkedIn post templates that encourage their connections to follow the company. Make it easy, repeatable, and aligned with their existing outreach. This could be as simple as popping in their Slack channel once a week with a few suggestions.
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3. Add a ‘Follow Us’ Banner to Email Signatures: Include a clickable banner or line in every employee email signature that links to your company LinkedIn page. This adds passive exposure in every external conversation. I like the idea of sending people to LinkedIn, even ahead of your website because you can curate what they are exposed to by the content that you've created.
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4. Run a Global “Follower Push Week” Internally: This is a fun way to get the company involved. Take one week where every team member is encouraged to invite their connections to follow the company page. Use some light competition with prizes or regional pride to boost participation.
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5. Create a Recurring Content Series: Launch a weekly or monthly feature like “Team Spotlight” or “Inside the Industry.” Followers will come to expect useful, consistent updates, and the right hashtags on these posts can draw more interest, as well.
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6. Refresh Your Company Page to Highlight the Follower Benefit: Use your banner and About section to clearly state what people gain by following your organization. Is it all about you, or is it about moving our industry forward? Focusing on relevance for individuals, not just your company credentials, will make a difference.
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7. Break Down Blog Posts into Native LinkedIn Carousels: Turn written content into bite-sized visual posts that tell a story across slides. These are highly engaging and easy for users to interact with and share.

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"It looks like clicking through a carousel counts as an engagement on LinkedIn, which is why carousel posts tend to have a higher engagement rate for us than static image posts or text-only posts.”
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Mitra Mehvar, Social Media Manager at Buffer

This Buffer article provides excellent insight on the effectiveness of carousels on LinkedIn: https://buffer.com/resources/linkedin-carousels-experiment/.

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8. Share Thought Leadership Clips and Quotes from Your Team: Highlight subject matter experts or executives with strong opinions or insights. Tag them and encourage resharing to tap into their networks. When you tag a team member, LinkedIn shows the post to that person's active followers. I find that tagging people, partners, suppliers, organizations hosting events, and the like provides valuable follower increase potential.
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9. Posting jobs makes a difference: When people apply for jobs through LinkedIn, they are very likely to follow your organization if they don't already. This provides incredible potential. I posted a job opening for a marketing intern and had to close it after 1 hour due to the amount of applicants! Now, depending on the size of your organization, you have the ability to post multiple roles across multiple departments to take advantage of this.
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10. Co-Promote with Partners or Clients: Ask partners to tag your page in their content and offer to do the same. Shared success stories or joint announcements work especially well. Similar to tagging colleagues in tip #8, tagging other companies can help provide great gains in followers.
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11. Use LinkedIn’s “Invite Connections” Feature Every Month: Each company page admin receives monthly credits to invite their own 1st-degree connections. The amount of people that you can invite to follow a page every month is 250. For every client, I make it a point to take the time and go through my list to see if I can exhaust those credits. Depending on the industry, you may only get a few months of invites out. To combat that, I suggest rotating admin access to your LinkedIn company page among employees with large networks to get the most out of it.
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12. Encourage Employees to Add the Company Page to Their Profiles: Ensure all employees are linked to the correct company page in their experience section. This increases your page's visibility and credibility. It sounds simple, but the amount of people that use a variation of the company name is astounding. Let them know that when the logo pops up in their experience section, its the correct company. No logo? Its not correct.
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13. Pin a Call-to-Follow in Your Content: When leaders post on their personal pages on LinkedIn, have them include a line encouraging readers to follow the company page for more regular updates. This adds a clear next step for people already engaging with your brand.

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14. Repurpose Conference and Webinar Content into Post Series: Break events into short video clips, visual quotes, or key takeaways. This gives longevity to existing content and attracts new followers who missed the event. For the new people that you meet, they may be more likely to connect with this content and every comment, like, or share from them will be visible to their networks.
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15. Highlight Your People with “Meet the Team” Posts: This is really an extension of point #8, but take the time to introduce employees from across roles, regions, or backgrounds to humanize the company. These posts drive strong engagement and encourage sharing.
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16. Run a Giveaway or Offer Exclusive Content: Offer something valuable like a whitepaper, industry guide, or webinar invite in exchange for a follow. Add paid promotion to accelerate reach. This has worked extremely well for TrialAssure in recent months, with numbers continuing to climb.
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17. Add a “Follow Us” CTA to All Downloadable Content: Include a link or QR code on every downloadable PDF, deck, or digital asset. Anyone already reading your content is a strong candidate to follow your page. Easy. Check it off the list!
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18. Comment as the Company Page on Industry Posts: Very few B2B companies take the time to do this, but the really drive growth its worth joining active conversations on posts from well-known voices in your space. Smart comments help you get discovered by people outside your network. Find your high-value accounts, groups, and hashtags. Then, schedule 15 minutes per week to go through your list and comment on them from the company page. It can start small and eventually, you'll find yourself doing it much more often.

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19. Partner with Industry Influencers or Champions: Ask respected voices to reshare or engage with one of your top-performing posts. Just this week, one of my contacts asked me by direct message to do this for them. Its an easy thing to do, and I did it because I respect them. Their endorsement can bring new visibility and credibility to your page, so start messaging.
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20. Use Employee Advocacy Tools to Scale Efforts: Platforms like GaggleAMP or EveryoneSocial have the potential to make it easier for employees to share content consistently. I don't have experience with these but I have heard that they work well. You can track participation, measure impact, and reward top advocates.

BONUS TIP: When you're at a major industry event, like CES, DIA, BIO International Convention, and the like, have a QR code at your booth and ask attendees to follow your LinkedIn page in exchange for a raffle entry. This is very easy and effective, and I saved it for last because not everyone will read this far. You get the gold because you stuck with me!

Whatever you do, please remember that follower growth is a team sport! The more you involve your people and create meaningful content that’s worth sharing, the faster you’ll see traction.

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