The In Crowd for LinkedIn Mastery

Power your path to professional success and thought leadership with a stronger LinkedIn presence.

LinkedIn is not your résumé. It is your reputation.

The In Crowd for LinkedIn Mastery gives professionals a clear, practical approach for showing up with confidence. Written by McLean Media founder Don F. McLean, the book reframes LinkedIn through a PR lens and shows how your presence can shape how people see you long before a job search.

This is a guide for professionals who want to be seen, heard, and respected in their field. It helps you create a profile that reflects your direction, share content with purpose, and build momentum with consistency.

What the book will help you do

Create a headline that captures attention
Write an About section that positions you with clarity
Build content that reflects your voice and earns trust
Connect with intention
Grow visibility through consistency and credibility

Whether you are establishing your voice, expanding your influence, or preparing for new opportunities, the strategies inside this book make LinkedIn feel more focused and achievable.

Ready to read the full book?

You can purchase The In Crowd for LinkedIn Mastery here:

Available in Paperback, Kindle, and Audiobook.

Want a preview before you buy?

Download chapter one for free. Fill out the form below for immediate access.

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