McLean Media has been named PR Agency of Record for Lofty Pops, a Michigan-based, better-for-you ice pop brand expanding nationwide. Founded by siblings Natalie Heiter and Phillip Stakich, Lofty Pops offers chef-crafted, allergy-friendly ice pops made with real, thoughtfully sourced ingredients. McLean Media will lead national media relations to support the brand’s continued growth and visibility.

A late-night decision, a lesson passed down, and a reminder not to self-disqualify. Don F. McLean shares how an unplanned pitch turned into a speaking spot at SXSW 2026 and why saying yes to yourself matters more than perfect timing.

Generative AI tools like ChatGPT and Google AI Overviews increasingly pull from earned media to shape answers about your business. Strong PR, structured content, and press coverage ensure your brand shows up with credibility—even when you’re not in the room.

Biotech investors are doing deeper diligence on the people behind the science. This guide shows CEOs and boards how to use LinkedIn—profile, content, and network—to signal credibility and build investor confidence.

Winning awards isn’t just about recognition. It builds credibility, opens doors, and strengthens perception. Learn how to find the right opportunities, write compelling nominations, and turn missed wins into long-term success.

Trade show booths can fall flat for simple, avoidable reasons. Explore common mistakes across staffing, setup, and branding, and learn how to create a stronger, more memorable experience for your next event.

Writing a strong press release requires more than just sharing information. Learn how to craft headlines, use SEO, include meaningful metrics, follow AP style, and write a compelling boilerplate that captures attention and builds credibility.

Wondering if emojis belong on LinkedIn? Used strategically, they can boost visibility, convey tone, and strengthen your brand without compromising professionalism. See when they work and when they don't.

In this interview with Authority Magazine, our founder Don F. McLean shares his approach to marketing budget decisions, including five key questions every CMO should consider to align spend with innovation, ROI, audience insights, and business goals.

What do inflatable dinosaurs and viral baseball games have in common? This blog explores how unconventional ideas like the T-Rex Races and Savannah Bananas illustrate the power of embedding communications into your business strategy from the ground up.

Think you have no news? Think again. This post outlines practical ways to uncover timely, relevant stories within your company that can power your PR and marketing efforts.

Bridging statements are a valuable tool for keeping media interviews on track. This blog outlines seven practical examples to help spokespeople stay focused and communicate with clarity.

Want to grow your LinkedIn company page? These 20+ tips, pulled straight from real client strategies, can help your brand increase visibility, reach, and engagement.