McLean Media Named PR Agency of Record for Michigan-Based Lofty Pops as CPG Brand Expands Nationwide

DETROIT (February 5, 2026) – McLean Media, an award-winning strategic communications agency, today announced it has been named public relations (PR) agency of record for Lofty Pops, a Michigan-based handcrafted ice pop brand revolutionizing the better-for-you frozen treat category. The partnership, effective February 1, 2026, will focus on public relations to secure national media placements as Lofty Pops accelerates its expansion across the United States.

Founded by entrepreneurial siblings Natalie Heiter and Phillip Stakich, Lofty Pops was born from a passion for reimagining childhood favorites as better-for-you treats. The brand creates chef-crafted ice pops made with real fruit and thoughtfully sourced, natural ingredients. Dairy-free, gluten-free, and allergen-friendly, Lofty Pops offers a premium alternative in the concessions market, an area where healthier options have long been limited.

"We're proud to partner with Lofty Pops at such a pivotal moment in their growth journey," said Don F. McLean, MBA, president and founder of McLean Media. "Natalie and Phillip have built something truly special, a brand that tastes good and offers families a wholesome ice pop choice. As they expand from their roots in the Metro Detroit area to entertainment and visitor attractions across the country, we're keen to tell their story on a national stage and position Lofty Pops as the go-to option in family destinations nationwide."

McLean Media will develop and execute a comprehensive national media relations strategy designed to elevate Lofty Pops' brand visibility, strengthen its position in the consumer packaged goods (CPG) category, and support the company's strong expansion goals throughout 2026 and beyond.

“Choosing McLean Media felt less like hiring an agency and more like finding the right partner,” said Natalie Heiter, co-founder of Lofty Pops. “They understand our brand deeply and move with the same energy and care that we bring to everything we do. Their strategic thinking, creativity, and follow-through have already raised the bar in helping us connect with more families seeking better-for-you ice pops made with real ingredients.”

Expansion details for Lofty Pops will be announced in Q1 2026. Visit https://www.loftypops.com to stay tuned in the brand’s growth journey. 

About Lofty Pops

Lofty Pops is a Michigan-based handcrafted ice pop brand founded by a brother-and-sister team dedicated to creating better-for-you frozen treats. Each flavor is chef-crafted using real fruit and certified organic ingredients, with no artificial colors or flavors. Lofty Pops are dairy-free, gluten-free, and allergen-friendly, making them accessible to families with diverse dietary needs. Since launching at the Detroit Zoo in 2024, Lofty Pops has expanded to premier family destinations across the Midwest and is continuing its national growth in 2026. For more information, visit https://www.loftypops.com or follow @eatloftypops on social media.

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