Securing National Coverage for a Historic Car Discovery

Problem

A rare and historic vehicle was rediscovered after decades off the grid. The owner wanted to share the news, but a major automaker quickly took over the narrative and tried to push our client out of the story entirely.

Solution

Rather than compete for airtime, we reframed the client’s role. Known for valuation expertise, the client offered an exclusive estimate on the car’s worth. The figure was high enough to generate media interest on its own. We built a tightly timed media strategy around that number, crafting a quote and advisory that went out at the exact moment the official launch was announced.

Result

• 294 media placements in January 2018
• Over 2 billion total impressions
• Coverage across nearly every major automotive outlet